Called "true cinnamon", Cinnamomum verum is a little more refined than the cassia cinnamon you're used to. It has subtle floral and herbal notes, and while you can use it in the place of cassia (the most common form of cinnamon in North America), it complements flavors in Mexican hot chocolate, dishes with fruit like pies or poached pears, and horchata.
 
Note about refill bags: 1x refill bag size is the same volume as a large jar. 2x refill bag size is double the volume of a large jar. 3x refill bag size is triple the volume of a large jar.